Components
The operating system
for fundraising.
Avid runs continuously so momentum compounds and generosity isn’t missed. Three layers make that possible.
The system does the work between the work.
Fundraising doesn’t stop between campaigns. The signal keeps shifting. The donor keeps moving. The window keeps opening and closing.
Avid runs continuously—surfacing what changed, recognizing what it means, and moving the work forward. So when the team is ready to act, they’re already ahead.
That continuous operation has a name: Edna. The AI that connects the layers, carries context between them, and keeps the work moving across the system.
What stays with the team is the work that only a fundraiser can do—the judgment, the relationships, the moments that lead to action.
Intelligence Layer
Determine what
should happen next.
Built on 8,000+ fundraising experiments and 650+ Million donor interactions, so the system isn't guessing—it's recognizing.
Surfaces the few changes that matter and directs attention to where action is needed.
Forecasts how decisions play out over time, so you can see impact before you commit.
Execution layer
Turn decisions into action without rebuilding the work.
Turn signals into launched campaigns, using what already worked to shape what happens next.
Keep audiences aligned to real-time data, so campaigns reflect what is true now.
Bring offline campaigns into the system, so every channel follows the same logic.
Support layer
Ensure the work actually moves.
Embedded fundraising support inside the work, so interpretation, setup, and execution happen with guidance in real time.
