Avid Blog

Inside the System.

A marketing hero showing the Avid logo with the headline 'How Lifesavers Saw a 130% Revenue Increase Through Smarter Segmentation' and device mockups on the right.
Lifesavers sent one appeal per month—with no segmentation. When they used Avid to power personalized appeals—they saw a 130% increase in revenue.
Higher Education Fundraising Benchmarks in 2026
Higher education fundraising revenue has grown 22% over four years—but there are deeper challenges to long-term growth. See the latest from the Avid+Wiland benchmarks.
Avid logo with the headline 'Executive Team Updates' and two portrait cards: Parrish Snyder, Chief Revenue Officer; Erik Tomalis, Chief Community Officer on a light background.
Parrish Snyder joins Avid as CRO and Erik Tomalis is named Chief Community Officer. Two leadership moves that signal where Avid is headed.
Avid blog hero: Propensity modeling headline on the left, vertical app icons on the right, and a floating Pathways card.
New in Avid: see which donors are likely to give, lapse, or upgrade — and act on it before the window closes with propensity modeling.
Avid + Wiland's nonprofit fundraising benchmark is built on real data from 1,000+ nonprofits. See the latest trends and opportunities.
Avid and Wiland launch the largest nonprofit fundraising benchmark ever created—giving fundraisers free, instant access to up-to-date performance data from peers like them.
CRM migrations are a major undertaking for a nonprofit—and a massive headache. Avid can make your CRM migration much smoother.
New in Avid: AI-built audiences, goal-driven Smart Plays, and embedded ROI reporting—connecting insight to execution instantly.
3 Email Templates for the Last Week of the Year Featured Image
These 3 email templates will help your fundraising generate more urgency and donations leading up to the December 31st year-end fundraising deadline.
Learn the seven AI prompts planned giving officers use to surface donor motivations, personalize outreach, and act on insights faster.
Learn the seven AI prompts planned giving officers use to surface donor motivations, personalize outreach, and act on insights faster.