Bring direct mail into the
same decisioning system.
The system applies the same logic across channels, so offline campaigns follow the same rules as digital.
The Reality
Direct mail runs on
disconnected logic.
Audience selection happens in one place.
Costs live in another.
Selections move through spreadsheets.
Results come back later, if at all.
The process works.
But only because people hold it together.
And even then, it is hard to see the full picture
or apply what you learned to what comes next.
Direct mail doesn’t need a better spreadsheet.
It needs to be inside the same system.
What Avid does
Selection follows the
same logic
as every other channel.
DirectMail uses the same unified donor record that powers the rest of the system.
You can:
- Define inclusion and exclusion audiences
- Apply business rules
- De-duplicate households
- Control budget thresholds
- Generate dynamic ask arrays
- Assign package variations
All in one place.
Selection logic is visible, adjustable, and repeatable.
Not hidden in a spreadsheet someone built two years ago.
How it works
See cost and impact
before you send.
As you build your mailing, the system updates in real time:
- audiences adjust
- rules apply
- costs update
- projections refine
So decisions are made before execution, not after. You know what you’re spending and who you’re reaching before a single piece goes to print.
When results come back, matchback reporting flows directly into the same system—so what direct mail taught you shapes the next campaign across every channel.
