Edna
The agent that carries the work.
Runs the loop around the clock — drafting, surfacing, preparing — and hands it back ready for your call.
How Avid works
Working for you, around the clock.
Your other tools wait for you to run them. Avid doesn’t — it works your program between every campaign, so the work stops outrunning you. It’s yours to direct.
SOC 2 Type II Donor PII is tokenized — it never reaches the AI Your data is never used to train a shared model Trust Center →
The capacity trap
The harder you work, the further behind you fall.
The work that keeps you afloat — pulling the data together by hand, every cycle — is the same work that keeps you from ever getting ahead of it. So you never do. Working harder doesn’t break the loop; it feeds it.
01Every cycle starts behind
02The data never comes together
03What matters stays buried
04So you do it all by hand
05The next cycle starts behind
The cost is real even when it never shows up in a report.
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The major donor whose window quietly passed.
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The lapsed giver who’d have come back for the call no one made.
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The first-timer who gave once and never heard from you again.
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The thank-you that landed too late to feel like thanks.
Not missed metrics. Missed relationships.
You were never the problem.
It was never about working harder or buying another tool — the trap is structural. Change the structure and the same loop that drained you flips: the data ready before you reach for it, every cycle starting ahead instead of behind.
The AVID loop
Now the loop works for you.
Four moves, one continuous loop: Aggregate → Visualize → Identify → Deploy, between every campaign. Where the trap drained your hours, this one hands them back.
A Aggregate The data, ready before you reach for it
V Visualize What matters, already surfaced
I Identify The next move, already clear
D Deploy The work, ready before you sit down
Ahead of the work Edna, working for you A · Aggregate
Your data, whole and current.
Your CRM, email, ads, online forms, the mail file — reconciled into one current record for every donor, automatically. You stop exporting and stitching data together just to trust the numbers.
CRMsynced
Emailsynced
Adssynced
Formssynced
SFTP mail feeddaily
Your donor file
reconciled, end to end
reconciled, end to end
Active donors32,047
Sources merged5
Duplicates resolved1,204
RefreshedDaily
V · Visualize
What matters, already surfaced.
That one record shows you the few things that need your attention — brought to you, not hunted for across dashboards.
Mid-level revenue
20212022202320242025
Why is this a priority?
Your mid-level revenue is down 4.2% — in the $1K–$5K range — marking it as a critical priority for your program today.
I · Identify
Your next move, already clear.
Avid shows you the next move — which audience to reach and what to say. It’s recognizing a pattern it’s seen work before, not guessing, and it shows its reasoning — so you can check the call before you act.
Suggested Audience by Edna
by Edna Mid-Level Donors, Starting to Slip
Why Edna suggested this
Mid-level giving is down 4.2%, concentrated in the $1K–$5K range — it matches a pre-lapse pattern Avid has seen before. Reached now, most of these donors stay.
- Gift timing stretching — 12 → 16 months between gifts
- Engagement cooling — opens and clicks easing off across the segment
- 312 donors match — concentrated in the $1K–$5K range
How to talk to this audience
Lead with their impact and a personal check-in — not an ask.
SaveCreate PathwayUse in PlayDismiss
D · Deploy
The response, ready before you sit down.
Avid builds it — the audience, the messages, the sequence. The campaign that used to take weeks arrives drafted in your voice; you adjust it and hit send. A person always makes the call.
You’re about to launch 6 touchpoints.
Mid-Level Re-Engagement, drafted in your voice — Edna places every piece in your connected tools. Nothing sends until you hit launch.
- Email · 3
- Text · 1
- Donation page · 1
- Ad · 1
A human always hits send Launch Play
The hands on the loop
The loop runs for you.
You stay in charge.
Avid is your fundraising agent — it works for you, not the other way around. You hold the relationship; Avid works around it — drafting, preparing, following up — and hands it back. A human always hits send — and Edna never talks to your donors; she makes sure you do. Two hands, both working for you: one that never rests, one who knows you.
LockStep
The people who know your program.
Every paid plan includes LockStep — a dedicated team built into the product, so you’re never running the loop alone.
Your hours, for what only you can do.
Presence in the room. Time to actually listen. The story only this donor needs to hear. Trust, built across years. That’s where the hours go.