No matter which CRM you use, at a certain point you feel stuck.
You know you have the data to drive better targeting, advertising, and more. But getting it out of your CRM and into your advertising channels is often a challenge.
Usually it takes a manual effort to figure out who to target. And another manual effort to get those lists into your advertising tools.
But with Avid + DonorPerfect, fundraisers are able to seamlessly integrate their CRM data and their advertising tools reduce donor acquisition costs.
The Strategy:
How Fundraisers Use Advertising for Donor Acquisition
How do DonorPerfect fundraisers use advertising to acquire new donors?
The strategy is actually simple.
Execution is the challenge—unless you’re using Avid + DonorPerfect.
Your most powerful resource to acquire new donors is your DonorPerfect data.
You CRM data tells you:
- Who are your most likely donors?
- Who are your most valuable donors?
- What motivates highly retaining donors?
Getting the answers to these questions out of DonorPerfect (or any CRM) isn’t always straight forward. But Avid understands your DonorPerfect data and answers these questions with ease.
Simply reporting on these questions is not enough. Data should always lead to action.
Avid translates and connects your DonorPerfect data to your advertising tools like Facebook / Meta advertising.
Meta can then use this data to create a “Lookalike” audience: a modeled audience of Facebook/Meta users that look and behave like your most valuable donors.
DonorPerfect fundraisers then use “Lookalike” audiences to advertise to with a simple acquisition model:
- Capture their attention with an ad for a free offer (an ebook, a quiz, a survey, a petition, etc.)
- Ask for their email address in exchange for the free offer.
- Give them a chance to donate right away after they access the offer.
- Cultivate them with email communication and convert more new donors over the coming weeks.
This simple model is a sustainable strategy to acquire new online donors who can be highly valuable to your nonprofit.
The challenge: connecting DonorPerfect to your advertising tools is nearly impossible unless you’ve supercharged your CRM using Avid.
The Data:
How DonorPerfect Data Can Power Better Acquisition Advertising
Anyone fundraiser can export data from DonorPerfect and import it into Facebook / Meta advertising.
But knowing what data to send, enriching your data, and keeping it constantly in sync is a major challenge.
Enriched Audience Targeting
Your DonorPerfect data is your most valuable asset for donor acquisition.
But it might not be enough on its own.
Most DonorPerfect fundraisers have critical donor engagement data stuck in other tools.
You might have email engagement data stuck in Constant Contact (or other email tools).
You may have donation data stuck in a donation platform like FundraiseUp.
All of these other data sources have important information that enhances your donor acquisition advertising—but it might not ever make it into your DonorPerfect database.
Avid connects all your fundraising tools and data under one roof.
How does this impact your donor acquisition advertising?
Connecting all your fundraising data sources together allows Avid to create a more complete picture of who your most valuable donors are.
When Avid connects your audiences to Facebook / Meta advertising, your advertising audiences are created with greater intelligence.
Advertising audiences powered by Avid lead to significantly reduced donor acquisition costs.
One nonprofit saw a 20% decrease in the cost to acquire a new donor by using Avid-powered advertising.
Automated Targeting & Suppression
Enriching your audience for more effective acquisition advertising is only half the battle.
The other half is keeping your targeting up to date.
Imagine you’re planning to spend $1,000 on donor acquisition advertising. It might cost you anywhere from $50 to $100 to acquire a new donor.
But what if someone donates on the first day of your ad campaign?
If you’re trying to keep your lists updated manually, you might go a full week spending money on ads to people who have already donated!
Avid + DonorPerfect allows you to keep your advertising audiences up to date every day.
This keeps your costs down. It increases your campaign performance. And it leads to greater fundraising growth.
The Tactics:
How to Improve Your Advertising Audiences with DonorPerfect Data
How do you make this type of strategy and targeting work with Avid + DonorPerfect?
The good news:
We’ve already taken care of the hard work. The integrations are already built. Onboarding takes weeks, not months. And your most common segmentation is automatically created.
Avid + DonorPerfect integrate seamlessly.
When you start using Avid, just select “DonorPerfect” from your connections list, follow the simple connection instructions, and your data starts flowing automatically.
No custom integration is needed. No need for developers.
Just log-in and your data will start flowing.
Onboarding with Avid takes weeks, not months.
Most CRM migrations take several months to complete. Avid takes weeks to get fully onboarded.
Avid’s LockStep team works hand-in-hand with you to understand your data, map everything in a way that makes sense to you, and get your data flowing to your advertising tools via Avid Pathways.
Your most commonly used advertising audiences are automatically created.
Without Avid, you might be manually exporting, filtering, cleaning, and importing data. With Avid, your most common audience segments come pre-built.
You can always build more robust, custom segmentation as needed. But you’ll have instant access to audiences like New Donors, Lapsed Donors, Active Donors, Donors Likely to Become Recurring, and more.
Going Deeper:
Other Ways to Use DonorPerfect Data to Power Better Advertising Results
There are countless other ways that Avid + DonorPerfect can power more effective advertising and greater fundraising results.
Identify donors who are about to lapse, and automatically target them with a re-activation ad campaign.
Reach the recipients of your next direct mail campaign with digital ads—keeping your nonprofit top of mind and boosting conversions.
Keep a steady drip of cultivation ads in front of your 2nd year donors, increasing the likelihood of them retaining.
You can unlock all of these opportunities by using Avid as your fundraising operating system along with DonorPerfect as your CRM.
Take Action:
Use Avid to Supercharge DonorPerfect and Improve Results
Avid doesn’t replace your CRM. It supercharges it—connecting it with all your other fundraising tools and data sources.
See how you can use Avid to supercharge DonorPerfect with online advertising strategies, enhanced segmentation, advanced reporting, and more!
DonorPerfect + Avid | Supercharge Your CRM for Fundraising Growth
