Most nonprofit technology and software is “one-size-fits-all”: It’s generic enough to work for any fundraising role. And it often leaves you wanting more. But tools like Avid’s Fundraising Scorecard are built uniquely for you.
Because every role on your fundraising team has unique needs.
The demands and requirements of a Chief Development Officer are vastly different from a Gift Officer or a Digital Fundraising Manager.
Your nonprofit technology should be intelligent enough to customize your experience so that you get the best insights and tools for your role.
That’s one way Avid stands apart from most other nonprofit technology—it’s customized to you. So you can get the best insights to help you do your job better.
Let’s take a look at how customizing the Fundraising Scorecard for your role can make your work more impactful.
The Fundraising Scorecard: An Overview
The Fundraising Scorecard is one of my favorite tools inside of Avid. On the surface, it’s a snapshot of your fundraising program’s health. But the power of the tool goes much deeper.
The Fundraising Scorecard provides you with a 4-star rating system of each key area of your fundraising strategy:
- Retention—how many of last year’s donors have given again?
- Acquisition—how many new people are giving for the first time?
- Reactivation—how many previous donors who did not give last year have given this year?
- Upgrade—how many donors have increased their level of support?
In addition to grading your performance, it also shows you both near-term and long-term projections of where your results will be if you continue your current pace.
Plus, you can toggle a simple slider to see how even small improvements might make a dramatic difference on the long-term health of your organization.
These tools allow people like a Chief Development Officer, a VP of Development, and other fundraising leaders to make more strategic decisions when it comes to things like:
- Prioritization—understanding which key initiatives are going to make the biggest impact.
- Budget Planning—visualizing what will happen if we cut or increase budget in various areas.
- Forecasting—understanding the long-term impact of strategies & investments.
These types of decisions are critical to get right. And without a tool like the Scorecard, most fundraisers are flying blind.
But success doesn’t come simply from a great annual plan. These strategic decisions have to be made at every level.
Everyone on the team needs the ability to make the best strategic decisions for their area of the fundraising program. For your fundraising team to be the most effective, you need to be able to customize your tools to work for you.
Making Your Scorecard Work for You
Every role on a fundraising team is critical and unique. A small to mid-size organization might have 2 to 3 people each wearing 5 different hats.
For a larger organization, you might have 8 to 10 people—plus various consultants and contractors assisting with aspects of your fundraising initiatives.
To function like a well-oiled machine, each person needs a unique and customized dashboard to understand exactly how they can improve the results within their area of responsibility.
That’s why Avid gives you the ability to filter your Scorecard just for you—providing insights to help you do your job better today.
Example: A Major Gift Officer
A major gift officer’s role is unique. You’re actively managing a portfolio of donors—making calls, sending emails to touch base, and having personal conversations to build strong, lasting relationships.
If your Scorecard shows the all-in performance of every giving level plus all the various online and offline giving channels, it will be of little value to you. A generic dashboard is going to lead to poor decisions.
- What if you could see at a glance that your major donor reactivation rate is down by 10%?
- What if you could instantly visualize the long-term impact of a small lift in reactivation?
- What if you could instantly see how your upgrade strategy is making significant missional impact?
These insights might change what you focus on next.
Example: A Digital Fundraising Manager
A digital fundraising manager often spends a lot of time and energy developing assets like donation pages, landing pages, creative for social, digital advertising campaigns, and more.
These initiatives are critical to staying top of mind, driving conversions, fueling acquistion, and even cultivating relationships with donors who only ever give offline.
Yet digital fundraising can often get overlooked as being “insignificant” compared to other channels. You know that it has a major impact—but most generic tools don’t help you make the case.
- What if your scorecard showed you exactly how your digital fundraising efforts impacted long-term fundraising results?
- What if you could prove that even a small investment in retention advertising could transform the result of the program?
- What if you could instantly see that our digital acquisition strategy is fueling mission impact for the next 3 years?
Customizing your scorecard puts these insights at your fingertips. It allows you to make better strategic decisions today that directly impact your organization’s mission.
Hands-On Demo: How to Customize Your Fundraising Scorecard
In the self-guided demo below, you’ll see exactly how you can make the Fundraising Scorecard work for you.
Whether you’re working exclusively with direct mail, you manage in-person events, or you’re overseeing ad campaigns—the scorecard can be customized for your unique needs.
Not Using Avid Yet?
Most fundraising data is stuck inside of several different platforms.
It’s takes a herculean feat to stitch together what’s actually happening. And most nonprofits only get to see their data every few months.
Avid gives you instant data insights at your fingertips—allowing you to make better strategic decisions.
Avid is not just another tool. It’s not just another piece of software.
It’s a system for your fundraising. It turns your data into action. And it helps you unlock better fundraising results.
Want to see how the Fundraising Scorecard and other features can help you turn data into action?
Book some time with us to learn more about Avid and how it can help you lift your results.
