Meet Impact Architecture 3
The Next Generation of Avid
Built on IA3, Avid introduces Playbooks—the next evolution in fundraising. They turn strategy into action, creating complete campaigns in minutes, not weeks.
Designed for what’s next.
Avid’s new foundation, powered by IA3, brings smarter intelligence, cleaner design, and guided execution together with one purpose: to help fundraisers move from insight to action faster than ever.
Blueprints for impact. Built for fundraisers.
Playbooks turn your data, strategy, and creative into ready-to-launch campaigns that learn and improve with every send.
Introducing Edna.
Edna is Avid’s intelligent assistant, trained on thousands of real fundraising campaigns. She helps you shape strategy, refine creative, and keep every play aligned with your mission.
Where strategy meets execution.
Every Playbook connects your donor data, creative, and goals into one cohesive campaign built to get results, not just launch.
Edna helps you design and refine each play, turning your fundraising instincts into clear, actionable steps.
Built by fundraisers, for fundraisers.
Every Playbook is grounded in 8,000+ real fundraising experiments and designed around how campaigns actually get built—not how software thinks they should.
Edna brings those learnings forward, offering suggestions, context, and guardrails that make your work sharper, not generic.
Move faster, with purpose.
Go from idea to launch in minutes, guided by proven campaign frameworks and intelligent prompts that keep every message on-brand and on-mission.
Edna keeps you focused, on brand, and on mission without taking your hands off the strategy.
Every send makes the next smarter.
Playbooks learn from performance data to refine audience targeting, timing, and messaging.
Edna evolves with you, learning your voice, donors, and goals so every campaign feels more you.
See Playbooks in action.
Discover how fundraisers turn insight into impact with Edna and Avid.
Fundraising success, supported from day one.
LockStep is your built-in partner for success with Avid, guiding your onboarding, empowering your team, and equipping your strategy with expert support and built-in training.
Meet LockStep.
Every Avid user gets access to LockStep from day one. You’ll work with a LockStep specialist who helps you connect your data, configure your workspace, and launch your first campaign. From there, LockStep Learn provides ongoing courses, guides, and support so your team keeps growing right alongside the system.
Start strong, fast.
From login to launch, your LockStep specialist helps you configure your account, map your tools, and activate your first playbook. Quick wins aren’t an afterthought—they’re the starting point.
Navigate with expert support.
When questions come up, LockStep is there. Your dedicated specialist is available right inside Avid to help you troubleshoot, optimize workflows, or create new audiences and campaigns.
Train while you grow.
LockStep Learn gives every fundraiser access to an evolving library of training courses, video walkthroughs, and how-to guides. It’s included from day one, with no add-on costs or extra platforms to manage.
Stay aligned over time.
LockStep isn’t just onboarding—it’s ongoing. It keeps your team trained, your strategy current, and your system running smoothly so you can focus on the mission, not the mechanics.
Get moving faster.
LockStep sets you up for early wins and keeps your team learning as you grow.
Highlights from the latest release.
IA3 introduces a smarter foundation for fundraisers—combining design, intelligence, and guided execution into one connected experience.
