Year-End Launch Lab with LockStep
Get a Custom Built
Year-End Campaign
Effective year-end fundraising requires more channels, touch points, and segmentation than you have time for.
With a free, 30-minute Year-End Launch Lab session with a LockStep expert, you’ll walk away with a customized campaign for your choice of Giving Tuesday, December Cultivation, or the Last Week of the Year.
All backed by 8,000+ fundraising tests and created in minutes using Avid Playbooks.
What You'll Get:
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Campaign Map: Choose your campaign and we'll map out every channel, touchpoint, and key audience segment.
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Ready-to-Use Copy: Get customized copy for every email, donation page, SMS, ad, and more—segmentation included.
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AI Powered Playbook: Your take-home ebook for data-driven year-end campaign success.
Schedule Your Year-End Launch Lab Session With a Lockstep Expert
👉 We reserve a limited number of sessions each month to keep them focused and valuable.
The Benefits
Your Next Campaign, Built For You
Each Launch Lab experience delivers a personalized campaign plan built using Avid Playbooks and insights from 8,000+ fundraising experiments.
Here’s what you’ll walk away with:
The Output
Everything You Need to Launch a Proven Year-End Campaign
Walk away with a complete campaign package for your choice of Giving Tuesday, December Cultivation, or the Last Week of the Year—all built from data, not guesswork.
Every touch point is designed with Avid Playbooks and built on proven strategies from 8,000+ fundraising tests.
You’ll walk away with:
- A year-end campaign plan
- Copy for every channel and touch point
- A PDF strategy guide for the year-end season
The Year-End Clock is ticking.
The final stretch of the year can drive 30% or more of annual giving, but only for campaigns built on proven fundraising strategies.
Schedule a Launch Lab session and we’ll design your next campaign—complete with copy for every channel and touchpoint—before the window closes.
🕒 Giving Tuesday Countdown:
How Launch Lab works
Built on Real Results.
Too many nonprofits build campaigns on what they’ve seen work in the past.
Launch Lab builds them on what’s proven to work.
It uses insights from over 8,000 fundraising tests and Avid’s AI-powered Playbooks to design campaigns grounded in real data, not gut feeling.
It’s not a brainstorm. It’s a blueprint for results.
Lower Donor Acquisition Costs
Higher Donor Retention
Increase in
Donor Reactivation
Increase in
Donor Conversions
Customer Stories
Used by Fundraisers Behind the World’s Leading Nonprofits
Every campaign plan built in the Launch Lab is guided by Avid’s fundraising intelligence—backed by thousands of experiments and proven best practices.
Michael L.
"I’ve never seen a data and reporting tool quite like Avid… The ability to pull data into a PowerPoint file will save our team hours of time preparing board reports—so we can focus on the mission."
Jennifer R.
"One of the most impressive aspects of Avid AI is its advanced machine learning… It continually refines processes, provides predictive analysis, and enables us to anticipate challenges before they happen.”
Rebecca T.
“Avid Pathways can change the way we approach digital fundraising… It provides insights and tools to optimize strategies, increase donor engagement, and raise more money to support our mission.”
Kelly E.
"The Avid dashboard is amazing. I love that you can customize it to focus on what matters most. The ‘what does it mean’ summaries make it easy to take action, and generating branded reports is a huge win!”
Frequently Asked Questions
Still Have Questions About Launch Lab?
Here’s everything you need to know before applying for your complimentary Year-End Campaign Launch Lab.
What exactly is the Year-End Campaign Launch Lab?
How much time will it take?
What types of campaigns can I choose from?
What will I get after the session?
READY. SET. LAUNCH.
Schedule a Year-End Launch Lab session and walk away with a complete, data-backed campaign built to raise more when it matters most.